MURRAY'S: BRAND PROMOTION; CONCEPT

For a springtime promotion, Murray's and Kroger will encourage cheese pairings with the abundance of fresh, new produce and seasonal activities made more delicious by cheese. 

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Themed adventure "maps" guide the customer through the season, pairing items such as creamy goat cheese and fresh florals with spring puddles and picnics.

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SPRING PAIRINGS DIRECT MAILER

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SOCIAL CAMPAIGN

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PRODUCE AISLE PAIRINGS

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