MURRAY'S: BRAND PROMOTION; CONCEPT
For a springtime promotion, Murray's and Kroger will encourage cheese pairings with the abundance of fresh, new produce and seasonal activities made more delicious by cheese.
Themed adventure "maps" guide the customer through the season, pairing items such as creamy goat cheese and fresh florals with spring puddles and picnics.
SPRING PAIRINGS DIRECT MAILER
PRODUCE AISLE PAIRINGS