Murray's

BRAND PROMOTION; CONCEPT

For a springtime promotion, Murray's and Kroger will refresh the shops with a vibrant experience that encourages cheese pairings with the abundance of fresh, new produce and seasonal activities made more delicious by cheese. 

Asset 1@2x-100
Asset 22@2x-100

Themed adventure "maps" guide the customer through the season, pairing items such as creamy goat cheese and fresh florals with spring puddles and picnics.

maps
maps3
Asset 24@2x-100

SPRING PAIRINGS DIRECT MAILER

mailer_outside-14
Asset 50@2x-100
Asset 47@2x-100

SOCIAL CAMPAIGN

Asset 33@2x-100

PRODUCE AISLE PAIRINGS

Asset 41@2x-100
Asset 18@2x-100
Asset 8@2x-100