Murray's

BRAND PROMOTION

Curated selections of gourmet cheeses are available in Kroger's across the country, bringing the tastes of a local cheese shop to the everyday. For a springtime promotion, Murray's and Kroger will refresh the shops with a vibrant experience that encourages cheese pairings with the abundance of fresh, new produce and seasonal activities made more delicious by cheese. 

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Themed adventure "maps" guide the customer through the season, pairing items such as creamy goat cheese and fresh florals with spring puddles and picnics.

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SPRING PAIRINGS DIRECT MAILER

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SOCIAL CAMPAIGN

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PRODUCE AISLE PAIRINGS

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